In the
media.

Live broadcast

Live interviews for CBS News and Al Jazeera English, broadcast on television and online to global audiences, analysing technology stories as they broke.

Both were conducted remote-to-studio, which strips out most of what makes an interview manageable: no floor manager, no eye contact with the host, no read of the room, and a delay on the line. What remains is the ability to hold a position under questioning and be precise at speed, which is a different skill from writing rather than an extension of it.

The audiences are substantial, and the subject matter is rarely inconsequential. Assessments of Apple's direction reach viewers and readers who act on them, in a sector where sentiment carries commercial weight.

Pre-recorded television

Pre-recorded segments for Straight Arrow News and Bull or Bear, including debate segments alongside equity research analysts, where the brief is to represent the consumer technology view against a financial one. Further pre-recorded interviews for television across the technology beat.

Podcast appearances

Invited on as a guest by independent technology podcasts including SmartTechCheck, Minus Sixteen, and A+ Report, among others. Guest slots are booked on the strength of the byline rather than the show, which makes them a reasonable proxy for standing within the beat.

Documentary

On camera for Apple: The Trillion Dollar Betrayal (Enderley Pictures, 2021), nominated for a Royal Television Society Programme Award and screened at the Reus International and Tiburon film festivals.

Most contributors to a documentary of this kind are brought in as specialists on one part of the story. Hartley was approached for the opposite reason: a general view of Apple that runs from the present back through the company's history, which made him the connective tissue between the specialists rather than another of them.

Press and citation

Beyond appearing on air, a second kind of coverage: being approached as the source rather than the reporter. Interviewed by BBC News, and quoted in ICONIC by Jonathan Zufi, the definitive visual history of Apple. Featured in videos by David Lewis and Asher Dipprey, and frequently referenced by major YouTubers including MKBHD.

The same holds in the trade press, where Techmeme, Daring Fireball, Six Colors, 512 Pixels, 9to5Mac, AppleInsider, and iMore all cite the work by name. Outlets link to a byline when they trust it, which is a slower thing to build than an audience.